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Share a Coke
Project type
Variable names with special fitting rules
Date
March 2025
Location
USA
Share a Coke encourages the Gen Z audience to tap into the nostalgia of personalizing a bottle of Coca‑Cola as a creative way to show their friends, loved ones and community that they see them – a reminder that all it takes to spark a connection is a simple act of sharing.
I had the pleasure to support the talented team at Fortis to make the "Share a Coke Personalized Bottles" website live.
Now, EVERYONE can celebrate their individuality by ordering a personalized Coke bottle.
This initiative beautifully brings together the two earlier Coca-Cola campaigns I was involved in:
🟥 Share a Coke (2011)
🟥 Stay Extraordinary, Millions of One-of-a-Kind Bottles (2014)
With carefully developed typographic rules using HP Spark, each name—regardless of length or letters shape—gracefully interacts with the iconic Coke ribbon. Special attention was given to handling descenders, right-tailed letters, and other design constraints to ensure the best visual balance.
